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Social Networking Represents 60% of US Mobile Usage
According to a recent report from Ground Truth, 60% of traffic on the mobile internet in the US is to Social Networking sites. In addition, mobile specific social networks engage users more than online...
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comScore Study: Mobile Browsing More Popular Than Mobile Apps In US
Two reports issued by comScore examine the functions which are most frequently used by consumers on their mobile device. The reports cover both the US and European markets, and reveal that in the US,...
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iPhones Are Less Than 10%, But They Matter...
A major point of discussion with TigerSpike clients these days - especially those with smaller budgets - is the best strategy for mobile apps.In this article Luke shares the advice he has been giving...
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Video is killer app for mobile advertising
Video advertising has proved it can move products and heighten brand awareness in measurable ways, so it will be an integral part of the mobile medium going forward, according to industry...
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Android overtakes iPhone for No. 2 smartphone OS
We saw Android continue to grow and move into second place for smartphone market share,” said Ross Rubin, director of industry analysis and consumer technology at the NPD Group, New York.Google’s...
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Starbucks rolls out largest mobile payments, loyalty play in US
Starbucks Coffee Co. has unveiled the largest combined mobile payments and loyalty program in the United States.With the Starbucks Card Mobile application for Apple’s iPhone and iPod touch, users can...
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Study: 82% Of Brands Plan To Boost Mobile Budgets Over Next 12 Months
According to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress, 82% of brands, agencies and other companies plan to boost mobile ad budgets over the next 12...
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MicroSD A Solid Answer To Mobile Payments Using Near Field Communication (NFC)
Near Field Communication (NFC), and especially its use with mobile payments, is a concept that’s been promised for a while now but never really came to fruition as many had hoped.Commercially available...
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Key tips on mobile site design and search engine optimization
Going mobile right now has never been more uncertain. With the development of the iPhone and Android platforms, browsing the Web on a phone has never been easier. Therefore you may be asking yourself...
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Volkswagen producing iPhone game again with the Touareg Challenge
Following the success created of the previous iPhone games developed by FishLabs, Volkswagen has continued the success with the Touareg challenge. On this version of the game you can customize your...
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Starbucks taps mobile social media for Frappuccino promotion
Starbucks knows that mobile makes social media an effective marketing channelCoffee giant Starbucks Coffee Co. is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign...
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Total mobile LBS revenues to reach $12.7B by 2014
While technical advances in handset screens, user interfaces, processors, memory and graphics-handling technologies previously contributed to the launch of high-cost mobile devices, their features –...
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Expert Review: “AR: A New Human Interface and the Next Killer App?”
Before AR can become a new killer app, it must be understood for what it is, a new human interface. AR is nothing less than a new way of seeing, a new mode of interacting, of enabling us to explore...
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Agency Sites and Mobile Marketing
Some days I think to myself, “The kids don’t get it.”Yesterday I tried to read a blog post from a mobile marketing agency on my iPhone. I read a lot of agency blogs. It’s a good way to get inside the...
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Nestle Purina bulks up mobile strategy with Petcentric app
Recognizing that pet lovers are increasingly relying on mobile technology for their information needs, Nestle Purina PetCare Co. has expanded the reach of its Petcentric offering.The Petcentric...
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Unilever's Bertolli builds email marketing list via mobile ads
Unilever-owned consumer packaged goods brand Bertolli is targeting food lovers via a mobile advertising campaign that aims to build an email list for future marketing. Bertolli is offering users of the...
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How iPhone 4 Could Change Augmented Reality
When Apple announced iOS 4.0 earlier this year, some additions to the SDK (software development kit) caught the attention of augmented reality (AR) developers - specifically, open access to the phone's...
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Sekai Camera in 2010 and beyond: API, iPad and Android versions, iPhone...
According to Tonchidot, Sekai Camera now boasts well over one million users worldwide, and the number is poised to grow soon. In May, Sekai Camera for the iPad came out (yes, augmented reality on the...
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Lekar from IKEA is just brilliant!
IKEA has quickly stepped up their game when it comes to mobile marketing. We have seen some campaigns before playing with mobile coupons and Augmented Reality, but now they have launched a couple of...
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Layar is rolling stones with Exile on Your St.
One of the first bands to launch an Augmented Reality campaign is Rolling Stones for their release of Exile on Your St. With a creative use of the Layar application Rolling Stones is able to reach both...
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NikeID continues on iPad
Niké is one of those brands how have taken iPhone and iPad to heart. NikéID as a concept is one that I am really fond of. It has a clear and measurable return on investment. Playing around with this...
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Toy Story 3 mobile app yields over 1,7 million downloads
Most of us saw the creative iAd Steve Jobs presented at his Keynote for Toy Story 3. Personally, I have not seen it pop up yet, so please let me know if you have seen it running on iAd. Disney recently...
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IKEA 2010 Catalog launched on the iPhone
A couple of weeks ago I posted a video of a fake iPad with an IKEA application on it. Here is the real thing. IKEA UK has launched the 2010 catalogue on iPhone and iPad, which you can download from...
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Empire State Building taps QR codes to activate multimedia exhibit
Visitors can access information such as what the building does to react to temperature and weather via the QR codes, which are displayed throughout the exhibit. Each pillar in the exhibit has a unique...
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SeaWorld Orlando taps augmented reality for interactive South Pole experience
To help drive awareness for a new penguin-themed attraction opening this spring, SeaWorld Orlando has introduced an augmented reality app that offers users a sneak peek of the experience. The new...
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